LM Someco
Creative agency LM Someco focuses its Baltic Sea commitment on increasing awareness and visibility of knowledge about the Baltic Sea and raising BSAG’s profile. LM Someco offers its communications and marketing expertise to help shape BSAG’s key messages and strengthen the communication skills of BSAG’s own specialists.
Collaboration in a seashell
LM Someco carried out a multichannel communications campaign, “The Baltic Sea Starts Here,” for BSAG in spring 2026. The campaign’s goal was to raise awareness of how actions taken on land affect the state of the sea. As the campaign’s highlight, adventurer and Baltic Sea advocate Susanna Ylinen floated along the Aura River from Pöytyä to the Baltic Sea in early June 2026. The stunt attracted attention in both traditional and social media. It illustrated how nutrients run off from land into the Baltic Sea via rivers and other waterways, and how almost all of Finland lies within its catchment area.
763,579
accounts were reached by the Baltic Sea Starts Here campaign
3.3 million
impressions were generated by the campaign
328 000
views were received by Susanna Ylinen’s most-viewed floating video
Baltic Sea Commitment
LM Someco has made a Baltic Sea commitment to BSAG for 2025–2028. The aim of the three-year commitment is to leverage LM Someco’s communications expertise and creative capabilities in support of BSAG’s work to save the Baltic Sea. The goal is to increase awareness of the importance of the Baltic Sea and strengthen the impact of BSAG’s communications.
LM Someco
- Completed
Creative ideation and implementation
BSAG and LM Someco jointly organise a creative ideation workshop to address BSAG’s communications challenges. The workshop generates ideas for strengthening BSAG’s Baltic Sea work and visibility. One of the ideas is taken forward, and LM Someco designs and implements a campaign or content series as pro bono work.
- Started
Training
LM Someco offers BSAG’s communications team the opportunity to participate in training and webinars organised by the company.
- Completed
Consulting
LM Someco provides consulting support for BSAG’s communications and marketing as pro bono work.
- Completed
Visualisation
LM Someco brings the state of the Baltic Sea and BSAG’s achievements to life by visualising them based on data provided by BSAG.
Information about the partner company
LM Someco is a marketing communications agency that helps its clients grow profitable businesses by leveraging the opportunities offered by marketing, communications and technology. Together with its clients, LM Someco builds impactful brand experiences. More than 65 experts in advertising, design, communications, technology and social media work there every day. LM Someco offers strategic creative planning, impact-driven communications, technological understanding and deep social media expertise under one roof.
Our shared goal is to increase understanding of the challenges facing the Baltic Sea and the solutions available among different target groups through a variety of means.
Minna Valtari, Chair of the Board, LM Someco
Our corporate partners
Do you have a question or would you like to collaborate with us?
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Together, we can do more for the Baltic Sea.
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